A collection of brand new homes at Severn Meadows in Upton Upon Severn is giving local buyers the opportunity to purchase a Kendrick home at significantly below its full market value.
Homes are available through both the Government backed First Homes scheme and Discounted Open Market Value (DOMV) scheme, with discounts designed to make home ownership more achievable for people with a connection to the local area.
And with a number of the homes due to be ready for occupation before the end of the year, eligible buyers could be moving into their new home sooner than they think.
What are First Homes?
First Homes is a Government scheme created specifically to help first time buyers purchase a home in their local area. Eligible buyers purchase the property at a minimum 30% discount against its full market value. Unlike Shared Ownership, buyers own 100% of their home and there is no rent to pay on the remaining percentage. At Severn Meadows, our two bedroom Rose and Peony First Homes are currently available for £224,000.
To qualify, buyers must meet the First Homes eligibility requirements, including:
- All purchasers must be first-time buyers.
- The combined household income must not exceed £80,000 per year.
- Buyers must be able to secure a mortgage for at least 50% of the discounted purchase price.
- Local connection criteria apply during the initial marketing period.
A local connection can include living locally, having close family who have lived locally for a qualifying period or having permanent employment in the relevant area. The exact criteria applicable to each property will be confirmed as part of the application process. The discount isn’t simply an introductory offer. When a First Home is eventually sold, the same percentage discount is applied to its future market value, helping keep the property accessible to future eligible buyers.
What are Discounted Open Market Value homes?
Discounted Open Market Value – or DOMV – homes provide another route into home ownership. These are brand-new homes sold at a fixed percentage below their full open-market value to eligible purchasers. As with First Homes, buyers own their home rather than purchasing a percentage and paying rent on the remainder. The discount is protected through the property’s legal agreement so that when the property is eventually sold, the relevant percentage discount is passed on to the next eligible purchaser. Eligibility is assessed before purchase and includes household income, housing need and the local connection requirements applying to the particular property.
Who could qualify?
The schemes have been designed to help people who may otherwise struggle to purchase a suitable home on the open market. That could include someone currently renting locally who wants to buy their first home, a couple living with family while saving for a deposit, or someone who works locally but has been priced out of buying in the area. You don’t need to work everything out before speaking to us. Our team at Severn Meadows can explain which homes are available, the discount applicable to each property and the eligibility requirements, before helping you through the application process.
How do I apply?
The first step is simply to get in touch with the Kendrick Homes team at Severn Meadows. We’ll talk through your circumstances and the homes currently available. If you appear to meet the relevant criteria, we’ll help you complete the necessary application for assessment by the local authority.
For First Homes, applicants will also need to demonstrate that they can obtain an appropriate mortgage and will need a conveyancer to complete the purchase. Several discounted homes are available at Severn Meadows, with selected properties expected to be ready to move into before the end of 2026.
With availability limited and eligibility requirements applying, we’d encourage anyone who thinks they may qualify to speak to us – even if you’re unsure whether the scheme applies to you.
Severn Meadows, Saffron Grove, off Welland Road, Upton-upon-Severn, WR8 0SY
Call 07896 886448 or email severn.meadows@kendrick.co.uk to speak to the Severn Meadows team.



